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The luxury interior and controls you’ll find with a premium automaker like Audi is unprecedented. It just “feels” right. There isn’t the clunky features some of the other, dare I say American cars have. It’s got nice seats (especially the Recaro’s), and nice finishes.
The exterior looks classy, and not at all cheap. Even the older Audi’s look nice, and were well ahead of their time.
With that said; you pay for luxury. Audi’s aren’t cheap at all, but you shouldn’t be trying to find luxury on a budget.